Demand Generation
Marketing built by people who have shipped the cars
Vehicle export is a referral business that has been slowly moving to search. Most operators in it market like it is still 2014. Our team ran acquisition for an operation moving hundreds of vehicles a month, so the playbook here comes from having done the work, not from a case study.
Channels
Where the demand actually is
Buyers research in their own language, on their own market terms, months before they contact anyone. Owning that research phase is the whole game.
Calculators, decoders and honest explainers pull qualified traffic and hold it. A cost calculator outperforms a brochure page by an order of magnitude.
Tightly scoped, corridor by corridor, with a cost-per-qualified-enquiry target agreed before anything is spent.
This trade has long consideration cycles and high repeat rates. Most operators lose more margin to poor follow-up than to poor lead flow.
Engagement
What the first ninety days look like
Weeks 1–2 · Diagnosis
Where enquiries currently come from, what they cost, and what happens to them. Usually the first finding is that nobody is measuring the second half of that.
Weeks 3–6 · Foundations
Tracking that works, a site that answers the questions buyers actually type, and one tool worth linking to.
Weeks 7–12 · Acquisition
Search and paid running against agreed targets, with weekly reporting that shows cost per qualified enquiry rather than impressions.
Who this is for
A narrow client list on purpose
Exporters and wholesale buyers
Sourcing at US auctions for buyers in Europe, the Caucasus and Central Asia.
Shipping agents and freight forwarders
RoRo and container operators who compete on service but market on price alone.
Customs brokers and importing dealers
The destination end of the chain, where trust is the entire product.
Frequently asked
Do you work with competitors in the same corridor?
No. One client per corridor at a time. If we are already engaged in a market you operate in, we will tell you at the first call rather than at the contract stage.
Do you guarantee lead volume?
No, and be careful with anyone who does. We agree a target cost per qualified enquiry and report against it honestly, including the months it is missed.
What languages do you work in?
English, Ukrainian, Russian and Polish. Destination-market content written by someone who does not speak the market reads like it, and buyers notice.
Tell us what your enquiries cost today
If you do not know, that is the first thing worth fixing — and it is a short conversation.